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Red Star Macalline Refreshes Corporate Mission and Vision, Proposes New Goals for M+ Design Business

2026/04/09

Recently, the M+ China High-end Interior Design Awards 2025 ceremony was held in Shanghai, where the national TOP 100 designers were announced on site. The six-month-long competition attracted nearly ten thousand designers. Fourteen industry-authority judges selected outstanding works, further promoting the deep integration of design power and the home furnishing industry.


On the occasion of its 40th anniversary, Red Star Macalline renewed its mission and vision at the conference as "Creating a Better Home Life" and "Building a World-Class Commercial Brand." It upgraded its strategic positioning to "New Commercial Operator for Home Life" and "Ecosystem Service Provider for the Home Industry." The company also announced the M+ Design business's three-year "30+10+1" goal: to create 30 city flagship showcases, establish 10 "Material Libraries," and build one national designer club platform, thereby constructing a symbiotic ecosystem for the home industry involving all four parties.